Apple requires its Authorized Resellers and Sales Agents to follow specific guidelines in the use of the Apple name and logo, Apple trademarks and credit lines for all AppleFund reimbursable ads and activities, except where noted in the Guidelines. Reimbursement for ads and activities that do not meet these Guidelines may be prorated or denied completely.
THE APPLE NAME AND LOGO
The Apple logo is a simple and unassuming thing, yet it has been acclaimed throughout the world for the imagination and creativity it represents, and for its high level of recognition.
As an Authorized Reseller or Sales Agent, you too recognize the intrinsic value of the Apple logo and our Corporate identity as part of your association with Apple Computer. In order to preserve the value of the logo, we have very clearly defined rules about the use of the Apple logo and Corporate name. As an Authorized Reseller or Authorized Sales Agent, you are required to clearly identify yourself by using the logo specific to your relationship with Apple.
USING THE APPLE NAME AND LOGO:
The Apple name and logo may not be used to advertise other vendors’ products, whether for use with Apple products or not. Nor may they be used for general Reseller/Consultant promotions not specifically related to Apple products.
The word Apple may be used only to denote Apple Computer, Inc., and/or products manufactured by or especially for Apple.
The first use of the Apple name to apply to the Apple brand of personal computers must be followed by the words personal computer, computer, or the specific model name.
The first use of any specific model name must be preceded by Apple (e.g., Apple® Macintosh® computer, Apple® LaserWriter® printer, etc.).
The Apple name and trademark may not be included or incorporated as part of any Reseller/Consultant or product names (for example, Apple-Stat for a statistics software package).
The Apple name must be used when referencing compatibility—that is, that a given piece of hardware will operate in conjunction with Apple hardware or that a given software program will run on an Apple system. This can be done in the following way:
“...product X for use with your Apple® Macintosh® IIsi personal computer.”
A software product may also be said to run on or be for use with or compatible with Apple personal computers. However, compatible products may not be called Apple software or be referred to in any other way that implies that Apple produces, endorses, or supports the product.
APPLE LOGO USAGE REQUIREMENTS:
Materials submitted to APPLEFUND HEADQUARTERS for prior approval will be checked for correct usage of the Apple name and logo (see Special Services).
The Apple name and/or logo must be accurately shown in standard proportion and orientation--not distorted, rotated, or reversed.
The Apple name and/or logo cannot be outlined or italicized, nor can anything be superimposed on them.
The Apple name and/or logo must not be incorporated into any other mark or symbol or be used as a border on any item.
Publications, advertising, packaging, and/or print materials may not contain any representation of an apple or any other fruit that resembles the Apple logo.
If the Apple logo is used on store signage, stationery, or business cards, it must appear that the Reseller/Sales Agent is an Authorized Reseller/Sales Agent of Apple products—not that the dealership/Sales Agent is Apple or that the logo belongs to the dealership.
The Apple logo must be displayed on removable signs and materials—it may not be painted onto windows or hard surfaces, such as walls. (Exception: Vehicle signage must be permanent.)
The Apple logo must always appear with the “®” mark, in single or multiple occurrences in the same ad. Multiple appearances of the Apple, Authorized Reseller, or Authorized Consultant logos in the same ad are not allowed.
Embossing of the Apple, Authorized Reseller, or Authorized Sales Agent logo is acceptable for special events and/or invitations.
When four- or six-color printing is not feasible, the Apple logo may be reversed to white provided that the logo is pure white and that the background is no lighter than Gray Pantone® Matching System 423*. In addition, the Apple logo may be printed in any of three solid colors: Solid black, Red Pantone Matching System 186, or Gray Pantone Matching System 423.
*PANTONE and Pantone Matching System are Pantone, Inc.'s check-standard trademarks for color standards, color data, color reproduction and color reproduction materials, and other color-related products and services meeting its specifications, control, and quality requirements.
IDENTIFYING YOURSELF
To be eligible for 100 percent reimbursement, all printed materials must prominently display either an Authorized Reseller or Sales Agent logo. Claims that feature both logos will be denied.
FOR USE OF EITHER AUTHORIZED RESELLER OR AUTHORIZED EDUCATION SALES AGENT LOGOS:
The stripes of the six-color logo may be reproduced only in the proper order, color value, and density. They must always butt to one another. They never overlap and are never separated by a white or dark line. When the words Authorized Reseller or Apple Education Sales Agent are used in conjunction with the logo, they must either be placed to the right of the symbol or centered below it, in accordance with the minimum spacing requirements (see Guidelines for establishing proportional width).
Apple Computer does not permit the words Apple Computer, Apple, or any other word to come directly out of the bite of the Apple logo.
There are various size representations of the logo. Only photostat copies of the logo may be used; photocopies are unacceptable. When using the AESC logo, general Apple trademark and logo guidelines must be adhered to.
In addition, for use of the Authorized Education Sales Agent logo:
Authorized Education Sales Agent (AESA) activities must be designed to attract only education customers.
In order to be reimbursed via the Education Fund for those activities which involve print media or signage, and are related to education activities, the AESA logo must be featured. Furthermore, the AESA logo must not be used in conjunction with any advertising that is not specifically and solely related to the functions of an AESA.
HOW TO ESTABLISH PROPORTIONAL WIDTH:
Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos.
Proportional width is established by the following means:
The minimum clear space required on all sides of the symbol is X where X equals the proportional width established for the symbol.
PROPER TYPEFACE:
Any time the words Authorized Reseller or Authorized Education Sales Agent are used in conjunction with the logo, they must appear in Apple Garamond Light type style. Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos.
REPRODUCING THE LOGO:
The Apple silhouette must be executed only in the following single colors. No textured screenings, tonal, or black-and-white copies of the six-color logo may be used:
Black
PANTONE 186 Red
PANTONE 423 Gray
Pure White (provided background is no lighter than PANTONE 423 gray)
For the Apple six-color logo, specify each color using the PANTONE Matching System as indicated below:
Green:
PANTONE 368
Yellow:
PANTONE 123
Orange:
PANTONE 165
Red:
PANTONE 186
Purple:
PANTONE 253
Blue:
PANTONE 299
To produce the Apple logo using only four colors, use the formula provided below:
Color:
Yellow %, Magenta %, Cyan %
Green:
70%, 0%, 60%
Yellow:
100%, 30%, 0%
Orange:
100%, 70%, 0%
Red:
50%, 100%, 0%
Purple:
20%, 100%, 30%
Blue:
0%, 20%, 100%
APPLE TRADEMARKS AND CREDIT LINES
The products of Apple Computer also have unique names that are both recognizable and exclusive. Trademark and descriptive copy requirements, ensure that the our trademarks are protected and consistent in the marketing message.
A trademark—a brand name—must be used as an adjective to identify products having a particular manufacturer; it should not be used as a noun. The following examples represent correct use of the registered trademark symbol:
"Apple Computer, Inc., manufactures Apple® personal computers."
"Apple® personal computers, such as the Macintosh® LC computer, are used in most schools nationwide."
Trademarks should never appear in plural or possessive form. This keeps the trademark from becoming a generic word. Thus, do not refer to “Macintoshes” or “LaserWriters,” etc. More than one product should be stated as Apple Macintosh computers or Apple LaserWriter printers. An Apple trademark must appear with its first letter capitalized to distinguish it from the surrounding text.
The first use, and only the first use, of an Apple trademark in any printed material excluding headline or when used in the screen of a computer photo/artwork/illustration must include proper notice of trademark registration--that is, a superscript “®”, “™” or “SM” (see Trademarks below).
In references to Apple personal computers, the registered trademark is “Apple” or “Macintosh” (for example, Apple® IIe, not Apple IIe®; and Macintosh® IIfx, not Macintosh IIfx®).
Advertisements and other printed materials (with the exception of business cards, store signage, and billboards) must include either credit lines or Apple trademarks to be eligible for 100 percent reimbursement.
There are five Apple products where standard trademark rules do not apply.
Macintosh® Classic®. Note that both words require the "®" registered trademark symbol. Credit line to follow: “Macintosh is a registered trademark of Apple Computer and Classic is a registered trademark, licensed to Apple Computer, Inc.”
Apple IIGS®. Note that the"®" registered trademark symbol must appear after the IIGS, not after the word Apple.
Macintosh Quadra™. The name "Quadra" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Quadra™."
Macintosh Centris™. The name "Centris" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Centris™".
Apple Duo™ and PowerBook Duo™. The name "Duo" is never to be used alone in any description of the product. The trademarked names are "Apple Duo™" or PowerBook Duo™."
QUICK REFERENCE ON APPLE TRADEMARKS AND CREDIT LINES
Apple:
You must “®” the first use of Apple as an adjective. Credit line to follow:
“Apple and the Apple logo are registered trademarks of Apple Computer, Inc.”
Registered trademarks:
You must “®” the first use of Apple registered trademarks (except in a headline). Note that trademarks are alphabetized and “™” and “®” symbols do not appear in the credit line:
“Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc.”
Trademarks:
You must “™” the first use of Apple trademarks. Credit line to follow: “AppleColor and PowerBook are trademarks of Apple Computer, Inc.”
Credit Lines for Registered and Non-Registered Trademarks:
When both registered and non-registered trademarks are used, the credit lines appear in separate sentences. For example:
“Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. Classic is a registered trademark, licensed to Apple Computer, Inc. AppleColor and PowerBook are trademarks of Apple Computer, Inc.”
Service marks:
You must “®” or “SM” the first use of Apple service marks. Credit lines to appear in a sentence following registered and unregistered trademarks. For example: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. AppleColor and FDHD are trademarks of Apple Computer, Inc. AppleCare is a registered service mark of Apple Computer, Inc. Apple Training Alliance is a service mark of Apple Computer, Inc.”
Note: Materials submitted to AppleFund Headquarters for Prior Approval will be checked for correct usage of Apple trademarks OR credit lines.
Questions?
Please link APPLEFUND for questions regarding the proper use of Apple trademarks.
TRADEMARK LIST:
NOTE: “*” Denotes most commonly used
IIgs®
AHUGINFO®
A-NET®
APDA®
APDAlog®
*Apple®
*Apple® (striped or solid logo)
Apple II Forever™
*Apple IIGS®
Apple 32 Supermicro™
Apple by Apple™
AppleCAT®
*AppleCD™ 150, 300, 300i
*AppleCD SC®
*AppleColor™
*Apple Desktop Bus™
Apple Early Language Connections™
Apple Education Review™
Apple Early Language Connections™
*AppleFax™
AppleFund™
*AppleGram™
AppleLine™
AppleLink®
AppleMail™
AppleMouse™
AppleNet™
AppleOrder™
Apple Pi™
*AppleScan™
AppleScript™
*AppleShare®
Apple Software Bank®
AppleStacks™
*Apple SuperDrive™
*AppleTalk®
Apple TechStep™
AppleWriter™
APW™
Aristotle™
A/ROSE™
*At Ease™
A/UX®
*Balloon Help™
Balloon Writer™
Bicycle logo®
CADoc®
CD-ROM Explorer®
Chicago™
develop™
Developer Helper™
Developer Resource Kit™
Discipline®
Disk First Aid™
Disk II® (and design)
Diskware®
Doc Viewer™
Dogcow Icon, Dogcow Productions, "Moof", and Dogcow logo®
DoubleVision™
DuoDisk®
DuoFile®
E-Box™
*Educator Advantage™
Educator HomeCard™
*EtherTalk®
Extended Discipline®
*FDHD™
FileWare®
FinanceTech™
*Finder™
FinePrint™
Geneva™
*GS™
GSBug™
GS/OS®
HangulTalk™
HyperAgent®
HyperBrowser®
HyperClient®
HyperKnowledge®
HyperLearning®
HyperMover™
HyperReader®
HyperScan™
HyperTelevision®
HyperTV®
IconMaker™
*ImageWriter®
Imagine: The Apple Education TV Series™
Inter•Poll®
KanjiTalk™
Knowledge Navigator™
LaserShare™
*LaserWriter® IIf, IIg
*LaserWriter® Pro 600, 630
*LaserWriter® Select 300, 310
Likewise™
LinkSaver™
Lisa®
LocalTalk®
Mac®
MacApp®
MacAPPC™
Macaroni®
MacBrowser™
MacClient®
MacDFT®
MacDSS™
MacinTalk™
*Macintosh®
*Macintosh Centris™
*Macintosh Centris™ 650
Macintosh® Common Lisp
Macintosh Coprocessor Platform™
Macintosh® (Picasso logo)
Macintosh News®
Macintosh PC Exchange™
*Macintosh® Plus, SE, SE/30, LC, LC II, LC III, IIfx, IIcx, IIx, IIci, IIsi, IIvi, IIvm, IIvx
*Macintosh Quadra™ 800, 900, 950
Macintosh Print Pack™
Macintosh Today®
Macintosh Week®
MacISDN™
MacLetter®
MacODA™
MacOSI®
MacPAD®
MacroMaker™
MacShare™
MacSMB®
MacStacks®
MacTCP®
MacTerminal®
MacTest™
MacUpdate®
MacVentures®
MacWorkStation™
MacX™
MacX25™
MacX.400™
Monaco™
"Moof" and Dogcow logo ™
MousePaint™
MouseWorks®
MoviePlayer™
MovieShop™
MPW®
*MultiFinder®
Newton™
Newton logo™
New York™
NodeCheck™
*OneScanner™
*Performa™
*Personal LaserWriter® LS, NT, NTR, SC
Phil and Dave's Excellent CD™
PhotoGrade™
*PowerBook™ 100, 140, 145, 160, 165c
*PowerBook/DOS Companion™
*PowerBook Duo™ 210, 230
PowerBook Duo™ Dock
PrizeFest™
*ProDOS®
Professional Solutions®
ProFile™
Projector®
QuickClips™
*QuickDraw™
QuickFile®
QuickRing™
QuickStart™
*QuickTime™
QuickTime Player™
Reading in Action®
Reanimator®
ResEdit™
*Right Now Rebate™
SADE®
SANE®
ScanTest®
Setting the Pace™ (education logo)
Silentype®
SmartStack®
SNA•ps™
Sonic Finder®
Sound Manager™
SpeedStart™
Stackware®
STAKCopy™
STAKNode™
StartingLine™
*StyleWriter® II
Switcher™
*System 7™ (preferred usage)
System 7.0™
The Apple Collection™
The Education Dealer™
The Meeting of the Minds™
*The power to be your best.®
TokenTalk®
Tools Advisor®
*TrueType™
TurboMac®
VideoSync™
ViewEdit™
VirusRX™
Visual Almanac®
*Wheels for the Mind®
Windoid®
Windy City Workout™
Wings for the Mind®
WorldScript™
Zhong-Wen Talk™ (and logo)
SERVICE MARKS
ACOTSM (Apple Classrooms of Tomorrow)
Apple®
Apple AnswersSM
*AppleCare® (for service)
Apple Center®
Apple Desktop MediaSM
Apple Developer ServicesSM (design)
AppleFest®
Apple Global EducationSM
Apple Open HouseSM
Apple Puts it All TogetherSM
Apple Training AllianceSM
AppleWorldSM
ARCSM (Apple Repair Coupon)
Developer Tools ExpressSM
Education LinkSM
Golden Apple ClubSM
MacAdemiaSM
MacFest®
MSB®
Solution ExpressSM
The Third HorizonSM
Wave of the FutureSM
SPECIAL AND LICENSED TRADEMARKS
For the following, please use the trademark notation given and include the credit line.
Adobe™, the Adobe logo™, PostScript™, and the PostScript logo™ are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions. (Adobe prefers that this form of the credit line be used for all its trademarks, but only the trademarks listed here need to have the ™ symbol in text.)
AppleWorks® is a registered trademark of Apple Computer, Inc. licensed to Claris Corporation.
BiFocal®, Claris®, FileMaker®, HyperCard®, HyperDemo®, HyperTalk®, HyperTour®, MacDraw®, MacPaint®, MacProject®, MacWrite®, SmartForm®, SmartForm Assistant®, and SmartForm Designer® are registered trademarks of Claris Corporation. ClarisWorks™, Hollywood™, Resolve™, and Simply Powerful Software™ are trademarks of Claris Corporation.
CDB™ is a trademark of Third Eye Software, Inc.
Classic® is a registered trademark licensed to Apple Computer, Inc.
Helvetica®, Times®, and Palatino® are registered trademarks of Linotype Company.
ITC Avant Garde Gothic®, ITC Bookman®, ITC Garamond®, ITC Zapf Chancery®, and ITC Zapf Dingbats® are registered trademarks of International Typeface Corporation.
NuBus™ is a trademark of Texas Instruments.
Ryumin Light KL™ and Gothic Medium BBB™ are trademarks of Morisawa & Co. Ltd.
Scribe® is a registered trademark licensed to Apple Computer, Inc.
Smalltalk-80™ is a trademark of ParcPlace Systems.
UNIX® is a registered trademark of UNIX System Laboratories.
VAX™, VMS™, DECnet™, and DEC™ are trademarks of Digital Equipment Corporation.
VideoWorks™ is a trademark of Mediamaker (formerly MacroMind, Inc.).
X Window System™ is a trademark of the Massachusetts Institute of Technology.
OTHER APPLE PRODUCT NAMES (NOT TRADEMARKED)
The following product names are considered to be descriptive and should not be followed by a ™ or ® notation; however, the first letter of each word is capitalized. It is not necessary to include the names below in credit acknowledgements.
Data Access Langauge-The acronym "DAL" may be used in technical manuals as an abbreviation for "Data Access Language," but it must not be used interchangeably with the full name and not as a substitute for it. Also, it is not a trademark.
Developer Essentials
E.T.O., Essentials•Tools•Objects-The full name and acronym must appear together on packaging and upon first mention in text.
